Hedonism is the pursuit of pleasure and sensual self-indulgence. When applied to food, we conjure up high-priced luxuries like the Italian white Alba truffle—the “Mozart of mushrooms”—or the French black Périgord truffle—the “black magic apple of love.”
Hedonic food consumption is vivid—hence memorable. As we chew and swallow fine foodstuffs, we express satisfaction in facial expressions and vocal utterances. When hosts of the Food Channel’s The Best Thing I Ever Ate reminisce about glorious meals, their enthusiasm quaffs over into wide-eyed grins, “oohs and ahhs,” and the licking of lips.
Eating and drinking well creates neuronal memory traces. Put more artfully by the poet/novelist Jim Harrison, “goose bumps come with the divine conjunction of food and wine.”[1] Where triggered by food nostalgia, copyrightable expression flies off the page and screen. This post examines how dining on truffles can transport you in the writer’s imagination.
Continue Reading The Copyrightable Firepower of Hedonic Food Consumption
Richard Olney’s The French Menu Cookbook (1970) and Simple French Food (1974) profoundly shaped American food trends in the 20th century—mostly behind the scenes. They inspired Alice Waters as she launched Chez Panisse, igniting a fresh California cuisine revolution. She, James Beard and Julia Child would all make regular pilgrimages to Olney’s hermitage dwelling in Provence to dine with this genius of the palate.